• Rich Pure Color. PPD FREE.
  • Deeper Color Deposit with Bassu Oil
  • Amaranth protein strengthens color attachment
  • Moringa Oil has 30+ antioxidants creating longer lasting color
  • Endless Blends
  • DOWNLOAD PURE COLOR BROCHURE
00 BASSU SHINE CLEAR

00 BASSU SHINE CLEAR

9G HONEY GOLD

9G HONEY GOLD

9NB BUTTER NATURAL BEIGE

9NB BUTTER NATURAL BEIGE

9V LAVENDER VIOLET

9V LAVENDER VIOLET

9C COPPER

9C COPPER

7B DENIM BLUE

7B DENIM BLUE

7N NATURAL WALNUT

7N NATURAL WALNUT

7NB NUTMEG NATURAL BEIGE

7NB NUTMEG NATURAL BEIGE

7C SPICE COPPER

7C SPICE COPPER

7R RUBY RED

7R RUBY RED

5C PENNY COPPER

5C PENNY COPPER

5C PENNY COPPER

5C PENNY COPPER

5R CHERRY RED

5R CHERRY RED

5R CHERRY RED

5R CHERRY RED

5N CAFE NATURAL

5N CAFE NATURAL

5N CAFE NATURAL

5N CAFE NATURAL

5NB TRUFFLE NATURAL BEIGE

5NB TRUFFLE NATURAL BEIGE

5NB TRUFFLE NATURAL NEIGE

5NB TRUFFLE NATURAL NEIGE

3N DARK CHOCOLATE NATURAL

3N DARK CHOCOLATE NATURAL

9N NATURAL SAND

9N NATURAL SAND

1. ULTIMATE CONDITION
2. PURE COLOR CLARITY AND CRYSTALLINE SHINE
3. NEW PROFITS
4. RESPECTING PERSONAL HEALTH AND THE EARTH

LIGHTENING POWDER

  • Rebuild the hair's and condition while lifting
  • Translucent lifting for ultimate control
  • Dust Free
  • Up to 7 levels of lift

7 VOL. ENZYME CREAM ACTIVATOR

  • Instantly works to rebuild the hair's bonds
  • Conditions hair and removes free radicals
  • Crystalline Shine
  • Pure Color Clarity

20 VOL. ENZYME CREAM ACTIVATOR

  • Instantly works to rebuild the hair's bonds
  • Conditions hair and removes free radicals
  • Crystalline Shine
  • Pure Color Clarity

30 VOL. ENZYME CREAM ACTIVATOR

  • Instantly works to rebuild the hair's bonds
  • Conditions hair and removes free radicals
  • Crystalline Shine
  • Pure Color Clarity