• Organic Delivery of Rich, Pure, Lasting Color FREE Of PPD & Ammonia
  • Built in ‘Bond Building’ & Protein Color Attachment  
  • Overlay, Tone, Base Break & Cover Grey
  • Enzyme Cream Activators 7, 20, 30 & 40 Volume
  • Maximum Creativity With Minimal Inventory
  • DOWNLOAD PURE COLOR BROCHURE INSTRUCTIONS & BLENDS
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00 BASSU SHINE CLEAR

00 BASSU SHINE CLEAR

9NB BUTTER NATURAL BEIGE

9NB BUTTER NATURAL BEIGE

9V LAVENDER VIOLET

9V LAVENDER VIOLET

9G HONEY GOLD

9G HONEY GOLD

9C COPPER

9C COPPER

9N NATURAL SAND

9N NATURAL SAND

7B DENIM BLUE

7B DENIM BLUE

7N NATURAL WALNUT

7N NATURAL WALNUT

7NB NUTMEG NATURAL BEIGE

7NB NUTMEG NATURAL BEIGE

7C SPICE COPPER

7C SPICE COPPER

7R RUBY RED

7R RUBY RED

5C PENNY COPPER

5C PENNY COPPER

5C PENNY COPPER

5C PENNY COPPER

5R CHERRY RED

5R CHERRY RED

5R CHERRY RED

5R CHERRY RED

5N CAFE NATURAL

5N CAFE NATURAL

5N CAFE NATURAL

5N CAFE NATURAL

5NB TRUFFLE NATURAL BEIGE

5NB TRUFFLE NATURAL BEIGE

5NB TRUFFLE NATURAL NEIGE

5NB TRUFFLE NATURAL NEIGE

3N DARK CHOCOLATE NATURAL

3N DARK CHOCOLATE NATURAL

 
  • Built In Bond Building
  • Ammonia FREE Organic Delivery
  • Lift On Tone While Maximizing Condition
  • Applies White, Processes Translucent
  • Dust Free
  • Enzyme Cream Activators 7, 20, 30 & 40 Volume

Enzyme Cream Activators of 7, 20, 30 & 40 VOL

During processing ECA provides Pectinase Enzymes and Moringa Oil with 30+ anti-oxidants to clear all free radicals and align the hair’s protein fiber maximizing color deposit and crystalline shine.

Pure Color:  Mix Equal Parts With ECA

  • 7 Vol ECA for Color Overlay & Toning (Demi Color). Average processing 5 to 20 minutes
  • 20 Vol ECA to Cover Grey (Permanent Color). Average processing 35 minutes
  • 20 Vol ECA to Base Break with 1 Level Lift & Tone. Average processing 15 minutes
  • 30 Vol ECA to Base Break with 2 Level Lift & Tone. Average processing 20 minutes
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Pure Blonde Lightening: Mix 1 Part Powder to 2 Parts ECA.

Example 10 gm Powder to 20 gm ECA *Lift to your ‘eye’s desire while maintaining condition

  • 7 Vol for 1 to 2 Levels of Lift. *Average processing 15 minutes
  • 20 Vol for 2 to 4 Levels of Lift. *Average processing 30 minutes
  • 30 Vol for 4 to 6 Levels of Lift *Average processing 40 minutes
  • 40 Vol lifts 20% faster and up to 7 Levels While Maintaining Healthy Hair

Pure Blonde Lightener provides bond building during the process and is designed to be the MOST CONDITIONING LIGHTENER PROVIDINGBEAUTIFUL ON TONE LIFTING
Pure Blonde is hair and color quality, it is not designed to be the fastest or highest ‘one step’ lifting.